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CRM Director

Posted 4 weeks ago

Job ID - 554

Knoxville, TN | CRM Director | Full-Time

 

We are actively recruiting a CRM Director for our client in Knoxville, TN. The Director is responsible for leading the CRM discipline for our client's different brands. You will be a guest-centric leader focused on loyalty, retention and relationship. Having a strong understanding and experience in database management and marketing, data acquisition, guest segmentation & targeting, loyalty program development, clienteling, and establishing a single view of the customer across channels.This will be a direct-hire position. Due to client's request, qualified candidates must be eligible to work in the United States without sponsorship.

 

Responsibilities:

  • Lead development and execution of Altar’d State CRM strategy and function, including data gathering and quality, database/guest understanding, targeting, marketing deployment and loyalty program establishment
  • Build and execute plan to maximize quality data acquisition
  • Ensure appropriate guest data management and usage
  • Evolve and optimize email, direct mail, SMS and touchpoint strategy to maximize guest loyalty and drive retention
  • Understand and establish insights from and evolve guest segment strategy
  • Establish analytics and reporting structure to educate other leaders about guests and CRM tactics
  • Evolve loyalty program to be a powerful loyalty driver that is consistent with the vision of the brand
  • Determine and launch appropriate voice of the guest program
  • Recommend appropriate organizational, budgetary and resource changes as needed
  • Lead translating business and brand needs to partners for solution development
  • Keep current with emerging CRM technologies and trends
  • Partner with key partners to establish clienteling strategy and tools
  • Budget management
  • Represents the company with honesty, integrity, enthusiasm and knowledge

 

Experience:

  • Managing a team
  • Segmentation, targeting strategies
  • CRM and email platforms
  • Database platforms and how to connect data across channels
  • Excellent analytical and problem-solving skills and proven ability to achieve KPIs
  • Guest data expertise
  • Strong ability to analyze marketing campaign effectiveness
  • In depth knowledge of CRM platforms (database, email and loyalty)
  • Ability to identify issues and effectively communicate needs
  • An affinity for the guest and a desire to provide the best experience for her
  • Proactive and highly motivated team player
  • Strong work ethic, positive attitude, and leadership qualities with the ability to handle multiple tasks and set priorities
  • Ability to work in a fast-paced environment
  • Strong work ethic, positive attitude, and leadership qualities with the ability to handle multiple tasks and set priorities
  • Excellent organizational skills
  • Building collaborative cross-functional partnerships
  • Positive and upbeat attitude essential in entrepreneurial environment

 

Qualifications:

  • Bachelor’s degree in business
  • 8 years of ecommerce experience
  • Retail industry experience

 

“Equal Opportunity Employer/Veterans/Disabled”

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